What is fast fashion?
We are in the age of" social media" and everyone, especially teens and young adults, want to be an influencer. It's hard not to get impressed by some kind of celebrity when we are constantly being bombarded by tones of pictures of famous people wearing cool clothes ,showing of their fit bodies, in awesome sports cars and so on, via different social media platforms.
In my opinion this is the cause of the sudden popularity of fast fashion. Everyone wants to look just as perfect as other famous people but not everyone can a fford "gucci" ,"dior" etc . This is exactly the point when some companies started to take advantage. Companies like "Wish" and "shien" produce incredibly cool and in-demand clothes out of cheap stuff and sell them online .
Teens are compulsive and due to the awesome advertisement by attractive models and cheap prices they can not stop themselves from wanting to look like a famous rich person in just a few bucks .
when i first heart about it in 2020 i was like wow ! what if it's not durable i just want to take some pictures who would possibly be able to check the quality of what i wear through a photo?? And i am sure most of the people think this way.
The dark side of fast fashion
well lets say you ordered something online from these type of companies and you are lucky enough to get what you what and it fits you just right now you are ready to put it on you show it to your friends , you took some pictures all went well but then the quality starts to get worse .what would you do ?throw it ? thats what most of us will do without giving it a thought were all these disposed of clothes are going .
the problem is that its hard to recycle it . there are many countries in which people are not able to wear new clothes but here we are wasting a tone of raw material which also harms earth just to be perceived as cool and rich !
Well we can not stop people from buying what they want but we can creat some awareness using ... social media.
#the contribution of this industry in the carbon emission is immense so to control it government should put a limit to the production .
#we can take help from the celebs to inform younger generation to invest in long lasting clothes .
#above all that these companies should also invest in recycling methods like from biotech .
the above link shows a lifecycle of a tshirt (i am surprised to know how it all works)
our small steps can change the world!