In general, media is capable of communicating to large groups of people, eg TV, film, radio, newspaper, websites, magazines, DVD's, games and CD's. Also, it has the role to discuss topics that affects women's life such as violence, abuse, or electronic blackmail or cyber bullying.
To clarify, in my country Lebanon, the media plays a big role, especially in the press. The biggest example is that there is a female journalist in Lebanon who is subjected to discrimination and bullying because of the color of her skin. Also, whenever she spoke about something or about a specific issue, most people attacked and objected to her, because they do not look at women. As an intelligent and logical person, they instead look at her appearance and beauty.
Because the media is not fair all the time you may not see what you like or look like in a certain magazine or newspaper or on TV or radio. For example, if we go to the library or any place that contains magazines or books, we see that books related to women are within the scope of cooking, raising children, make-up and dress. We do not see other possibilities that could embody the desire of any woman who has an ability or talent, so there is no justice in embodying women's desires. As for the exploitation of women in advertisements, they use them as a commodity to attract customers by placing pictures of a woman with an attractive body.
There is no doubt that this problem has many solutions. First, media companies should employ an equal number of men and women to help spot and stop bias and stereotypes in their news stories and content. Second, if people see an example of bias or stereotypes in the media, they should always explain to others why it is wrong. To add, women and men should not be treated as separate groups by the media. For example, there should be no magazines or television shows aimed at men or women. Also, we can carry out campaigns that enhance the role of women and prevent discrimination. In addition to using the media positively by giving the importance of Father's Day equal to the importance we give to Mother's Day. Even the name "snowman" is stereotypical, "Snowwoman" must be used too.
Will these solutions actually be implemented one day?