Fast Fashion.

This post was written by a student. It has not been fact checked or edited.


I never thought twice about where clothing came from when making a purchase at Forever21, H&M, or other cheap clothing companies. I often found myself raving about how great these stores were and couldn’t get myself out of the store without buying at least one item, whether it be the $10 shoes, $1.50 accessories, or the $5 shirt that I may only wear once. I didn’t harbor any knowledge as to where these clothes came from or how they are made by people in unsafe work spaces, nor did I comprehend the substantial impact creating fabrics and textiles have on the planet.In reality, I am not the only one. Not many Americans put much thought into clothing purchases the universal lack of understanding about clothing overproduction, sweat shops, and related pollution makes most Americans part of the issue. Fast fashion is quickly, yet silently, becoming the shopping norm. Despite being so popular, ‘fast fashion’ is a widely unknown term, although it’s exactly what it sounds like. Generally, fast fashion can be defined as having shorter shelf life, being cheaply priced and made, manufactured quickly in poor conditions, and sold by the thousands. For example, H&M produced 500 million pieces.Fast fashion is a term used to describe clothing collections that are based on the most recent fashion trends. The fast fashion collections are generally adaption from current high fashion luxury trend. The main advantage of the fast fashion system is its very nature, a fast-response system and that encourages disposability.