New designs are heading directly from fashion platforms to users in the shortest possible time, in order to keep pace with special fashion trends. Clothes are being designed and manufactured quickly and at a low cost, allowing the average consumer to buy the latest fashion at the lowest price. For large markets at cheap prices, and there has become a huge market of new designs at cheap prices that are available to everyone, and new technology has been able to increase production, develop and spread fast fashion, and marketing is the basis for fast fashion because it creates the desire to consume new designs as soon as the design comes to the market and thenGet rid of them when in the new season
Despite the abundance of products with the latest trends inside the stores as quickly as possible and at the lowest prices
However, fast fashion has put consumers all over the world in front of a real problem, as it has created negative environmental and ethical problems.
Fast fashion produces a huge amount of waste and environmental damage. The use of polyester in the clothing industry is a big problem because polyester is extracted from fuel and its fibers decompose very slowly. Polyester leaks into water bodies and poses a threat to marine life. Factories also use dyes and salts while processing fabrics, whichIt leads to wastage of water
Fast fashion factories do not give workers adequate wages, low safety standards, and great occupational risks. Fast fashion contributes to wasted resources
Energy, increased pollution and threaten the lives of workers. Social networks help promote fast fashion. Half of the posts on Instagram revolve around fashion, beauty and e-commerce helped spread it. Therefore, we must work to find quick solutions and choose sustainable fabrics.
And we must stop shopping and preserve the clothes that you already own, because a person needs 20 pieces of clothing and can use them in different ways.
Consider exchanging or borrowing clothes, shoes, or accessories from a friend.
Consuming fast fashion in moderation. When shopping, try to resist the urge to buy something just because it is cheap or has a discount, and before buying any piece of clothing, think about whether you really need it.
Donate clothes instead of throwing them in the trash
Repeat your clothes and don't bother with social media's no-repeat attitude Quality clothing is meant to be worn season after season.
I will start by changing myself for a more sustainable future.