Women in media are pivotal for shaping societal views. Despite progress, underrepresentation and gender stereotypes persist. Initiatives like the BBC’s 50:50 Project are commendable, striving for equal gender representation. However, true change requires more than just numbers; it demands a shift in narrative power, ensuring women’s voices are not just heard, but are influential in crafting the stories that define our world. This is the essence of media equality.
To change the way work is done and open new labor markets in various fields, this study attempts to find out the relationship between these sites and the employment rates of Egyptian women, through a descriptive study using the practice methods survey approach, applied to a sample of (153) women who work through social networking sites. Social media, with the aim of revealing the suitability of the characteristics of social networking sites to the working conditions of Egyptian women, verifying the effectiveness of their use as a marketing means on the scale of individual work, identifying the reasons for Egyptian women’s tendency to work through these sites, and identifying the most important social, economic, personal or personal motivations for Egyptian women’s work through these sites. Social communication, in addition to monitoring work penalties, and the impact of work output on the economic situation and relations within the Egyptian family. The results of the study showed that: The highest site used by Egyptian women working through social networking sites is (Facebook) with a rate of (88.9%). And that more than half of the sample do not have fixed workplaces, and are content to work through social networking sites with a rate of (51%). ) out of the total female respondents; This is for the purpose of saving establishment and labor expenses. The economic motive is the primary motivation for Egyptian women to work, and it has also been proven to be linked to other demographic factors such as marital status, number of children in the family, age, and education. The study indicated a general change in society’s view of women’s work in general. It has become necessary for the development of national income output.
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Women in media are pivotal for shaping societal views. Despite progress, underrepresentation and gender stereotypes persist. Initiatives like the BBC’s 50:50 Project are commendable, striving for equal gender representation. However, true change requires more than just numbers; it demands a shift in narrative power, ensuring women’s voices are not just heard, but are influential in crafting the stories that define our world. This is the essence of media equality.
To change the way work is done and open new labor markets in various fields, this study attempts to find out the relationship between these sites and the employment rates of Egyptian women, through a descriptive study using the practice methods survey approach, applied to a sample of (153) women who work through social networking sites. Social media, with the aim of revealing the suitability of the characteristics of social networking sites to the working conditions of Egyptian women, verifying the effectiveness of their use as a marketing means on the scale of individual work, identifying the reasons for Egyptian women’s tendency to work through these sites, and identifying the most important social, economic, personal or personal motivations for Egyptian women’s work through these sites. Social communication, in addition to monitoring work penalties, and the impact of work output on the economic situation and relations within the Egyptian family. The results of the study showed that: The highest site used by Egyptian women working through social networking sites is (Facebook) with a rate of (88.9%). And that more than half of the sample do not have fixed workplaces, and are content to work through social networking sites with a rate of (51%). ) out of the total female respondents; This is for the purpose of saving establishment and labor expenses. The economic motive is the primary motivation for Egyptian women to work, and it has also been proven to be linked to other demographic factors such as marital status, number of children in the family, age, and education. The study indicated a general change in society’s view of women’s work in general. It has become necessary for the development of national income output.