Elise McNamara - Insight, Strategy & Innovation expert
Voices | This activity is for everyone
Elise McNamara, Principal Consultant @ PA Consulting
Elise is a Principal Consultant for Insight, Strategy & Innovation.
She works with brands to help them understand people better. She loves figuring out what makes people care, connect, and get excited about new ideas. She also loves running marathons.
What next?
Have a go at one of Elise’s challenges:
Elise was one of the special guests during the Festival Live launch.
If you could meet Elise, what would you ask her about sports, innovation and technology?
Let us know in the comments below.
Comments (17)
If I were to meet Elise in person I will ask her what she thinks about present day technology and how she thinks technology will affect us in the next 5 to 10 years, because as for me,I believe we have come a long way from sticks and stones, we now have automatic vacuum cleaners and even robots both industrial and for the comfort of every day life in our very homes, but I believe the best is yet to come. We have discovered and innovated rapidly and I don't believe that rapidness will soon come to a halt, Technology is implementing in various areas including sports, we now have VAR (Virtual Assistant Referee) in football that helps make executive decisions.
I have to log out now, but I wish to here more from you.
THANK YOU!
Hi I’m from England If I could meet Elise I would ask her to tell me more about sport technology and how to explore the world of cheating sport technology .
how do you change the world and make it a better place in sports?
were you nervous being in the festival live launch or were not afraid and prepared?
If I could meet Elise I would ask her if she had and idea to improve technology from the regular technology to make it better I would also ask if she had any ideas to add to topical talk
What I would ask her is how she gives people technology and what sports she plays.
What sports equipment changed the sport the most?
My question is the battle of athletic integrity vs technology because with the rise of AI, is sport performance still driven by human ability or by technological optimisation?
What sport do you like the Most?
If I were to ask Elise a question I would ask her what she thinks future technology will look like because I'm really interested in what it will look and be like. I imagine it will be colourful and bright or I think it will it take over the world and everyone will have to work for AI I have lots of questions about this topic to learning more about this topic.
Thanks so much topical talk!
Do you like running a marathon or a race with your freinds
I would ask Elise is proper sports telnet and tech or just talent ?Have you ever been in the olympics before?
Were you inspired by these ideas because you lived in them while you were young?
What made you feel like you want to know what connect people with each other?
Will you ever disappointed in your life that's why you didn't want anybody to be as disappointed as you so you decided to make everyone happy and know how they are connected?
Hello Elise.
When new technology is added to sports, how do we make sure it makes the game better but still fair for everyone? If some teams can afford better equipment, could that make competitions unequal?
This makes me wonder; if technology keeps improving, could winning become more about having the best gadgets instead of the most talent and hard work?
And finally, how can innovation protect athletes’ health and safety, but still keep sport exciting and human? I think sport is special because of effort and heart, so how do we use technology without taking that feeling away?
Thank you.
If I were able to meet Elise then I would ask her the following questions:
As a consultant and a marathon runner, who studies what makes people care, what is the difference between innovative tech equipment which brands advertise constantly and gear which the runner actively uses during mile 20 of a race?
The marathon at its core is very simple. Just running. Now, there are constant innovations (i.e. smart shoes and watches). Where do you see the most authentic version of both the human spirit and technology?
Your job is to figure out what gets people excited. Thinking about that in terms of sports, what is the most underrated psychological tactic which enables a non-athlete to fall in love with a sport via equipment?
While working at a consultancy, you likely see trends which are still emerging. What is a technological innovation (beyond just another smartwatch) which will help us train for or experience sports?
If I could meet Elise, I would ask her if she thinks that technology can change the path of sports? And if it does will it change sports for the best or the worst and if to the worst how would it change and what could we do then?
I would ask Elise, what inspired her the most about sports?
What action you think can change any person to be a talented, technologist in à sport?
Do you think people over 35 years can still join championships and use technology?
I’m a tennis player, would it be legal to invent an electronic racket to play in a match against an opponent? , can anyone use an electronic chair in tennis matches while the other opponent doesn’t use one?