Luxury goods: the rise of dupes

Cheap lookalikes are flooding the market. But are these harmless fashion hacks or the cause of wider issues?

Headline teaching resource collage – Luxury goods: the rise of dupes

Published 20 June 2025

About this lesson

Luxury and premium brands are facing a new challenge: the rise of dupes.

These affordable alternatives mimic high-end designs and are gaining popularity through online shopping, fast fashion and lower price points. With recent tariff hikes, both brands and consumers are feeling the pressure.

The popularity of dupes is disrupting the market and raising questions: do they really matter? And should they exist?

Use this lesson to help students:

  • Understand the difference between a dupe and a counterfeit
  • Consider the impact of dupes on premium brands
  • Debate whether dupes are fair

Skills and knowledge

  • Listening

    Step 1: I listen to others and can remember short instructions
    Did you listen to your partner and remember the instructions when spotting the similarities and differences?

    Step 6: I show I am listening by how I use eye contact and body language
    Did you listen by giving eye contact and turning to the person who was speaking when discussing the questions?

    Step 10: I am aware of how a speaker is influencing me through their language
    Did you use persuasive language to influence someone else’s decision in the debate?

  • Knowledge

    I know what dupes are and how they are impacting luxury and premium brands

    What is a dupe and how are they affecting brands?

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