2024 will be a big year for global elections – and with elections, come campaigns that try to convince people about how to vote. In many countries there are laws that prevent businesses and brands from directly supporting one candidate over another.
However, businesses can still encourage their staff and customers to go to the polls – and many will.
For example, in the last presidential election in America, Nike created a campaign reminding people to have their say, and a fashion brand, Banana Republic, printed clothes with reminders to vote.
Businesses can also share an opinion about particular policies.
For example, in 2020 clothing brand Patagonia sewed a tag into its clothes that told people to vote out any politician or party that was not doing enough to fight climate change.
This got us thinking…
- Should businesses be allowed to encourage people to vote in an election?
- Should businesses be allowed to openly support one candidate over another?
- Should businesses be allowed to share opinions about policies?
Over to you!